Etisalat Group Unveils New Identity as It Marks 50th Anniversary

Etisalat Group has unveiled its identity for its 50th anniversary, reaffirming “etisalat” as the name it will carry forward as the company marks five decades of operations. The group, based in Abu Dhabi, United Arab Emirates, said the identity reflects its heritage, strategy and ambitions for the AI era. The company’s strategy centres on connecting people, supporting businesses and developing digital infrastructure needed to enable intelligent systems.