OpenAI Will Test Visual Ads in ChatGPT During Image Generation in the US Later This Month

OpenAI is introducing a visual ad format in ChatGPT and will test it first while users generate images, the company announced on October 5, 2026. Testing begins later in October in the United States with an initial group of advertisers. OpenAI says the new ads use pictures to show product inspiration, how a product is used, or the experiences a service offers.