Reactiv acquires US-based competitor Kin

Toronto-based mobile commerce platform Reactiv has acquired its New York-based competitor Kin Commerce to expand its client base and integrate new social features. “[Acquiring Kin] definitely wasn’t in my 2026 bingo card; I think part of it was kind of opportunistic, Zack Elias, Reactiv Reactiv was founded in 2023 by former Shopify employees. Co-founder and COO Zack Elias told BetaKit in an interview didn’t anticipate making any acquisitions this year, but when Kin, its US counterpart founded by