Amazon’s Retail Lead Goes Beyond Electronics

Amazon now captures more spending than Walmart in five of seven retail categories, extending its reach from electronics and apparel into health and personal care. That breadth gives Amazon several ways to grow as consumers shift more purchases toward goods they can research, order and have delivered without visiting a store. The September 2026 PYMNTS Intelligence report, “ Amazon Takes Five Categories as Walmart Tightens Its Grocery Grip,” finds that Amazon gained spending share in every categor