AI Agents Bring Shoppers, but Merchants Must Close the Sale

Watch more: The Digital Shift With Visa’s Pavan HS Artificial intelligence shopping agents are creating a new kind of customer at the merchant’s front door: software that may know what a consumer wants, yet arrives without many of the signals merchants have learned to trust. Pavan HS , senior director of product, agentic commerce at Visa , told PYMNTS that merchants are approaching AI agents as another route to a sale, with the same requirements surrounding payments, fraud, loyalty, returns and