Razorpay to run ad campaigns for Indian brands on ChatGPT

On October 5, Razorpay announced that its marketing platform, Razorpay Engage, now enables Indian brands to set up and manage advertising on ChatGPT. The agreement builds on its partnership with OpenAI and includes nine brands: Tanishq, Fastrack, Traya, Tata Neu, Rivaah by Tanishq, Shaadi.com, Axis Max Life, Palmonas, and Narsee Monjee Institute of Management Studies (NMIMS). Engage will handle the preparation and operation of ChatGPT Ads for advertisers.