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pulse The Verge October 05, 2026

Hyundai CEO says only a ‘level playing field’ can minimize damage from China

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Hyundai CEO José Muñoz, center, doesn’t think his company needs a strategy to combat Chinese imports. Hawkins / The Verge There's been a lot of doom and gloom from the auto industry lately when the subject of China comes up. Automaker CEOs, in particular, warn that allowing low-cost, high-tech Chinese electric vehicles to be sold in the US would effectively spell the end of their businesses.

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