AI agents need clear limits and human judgement, says Augusto Martinez Reyes

Augusto Martinez Reyes, COO EMEA and President of Multilingual Hubs, TP Group. Augusto Martinez Reyes, COO EMEA and President of Multilingual Hubs at TP Group, discusses human oversight, Arabic localisation and the coordination of AI agents, enterprise data, and people to improve customer experiences AI agents are reshaping customer operations, bringing new demands for oversight, accountability and service design. Across the Middle East, successful deployment also depends on understanding Arabic