Nvidia Raises the Shield TV Pro Price by $100 to $299.99, Citing Memory Costs

Nvidia has raised the price of the Shield TV Pro by $100 to $299.99, effective immediately, according to a company spokesperson. The Android TV streaming box launched in 2019 at $199.99, and Nvidia attributes the increase to higher component prices, memory in particular. "Starting October 2, SHIELD Pro will be priced at $299.