Oppo merges OnePlus and realme in major restructuring

An internal Oppo announcement revealed a major restructuring: OnePlus and realme have been formally merged to form a new sub-brand business unit. Li Bingzhong, founder of realme and Senior Vice President of Oppo, will head the unit, while Xu Qi, formerly President of realme’s global marketing and sales, will oversee the integrated marketing system for both brands. On the product side, Li Jie, former President of OnePlus China, will take charge, with domestic and overseas product teams reporting