Tighter Budgets Push Grocery Shoppers Online

Consumers under financial pressure are buying bigger baskets and choosing value-focused merchants, giving retailers an opportunity to help shoppers make each purchase go further. That’s a central finding of “ The New Checkout: Crimped Consumers Lean Into Online Retail and Digital Wallets ,” a PYMNTS Intelligence report based on a survey of 2,108 U.S. The research examines how financial stress influences grocery purchases, retail shopping and payment choices.