From health to wealth, Gen Z turns to AI but keeps its guard up

Artificial intelligence (AI) is becoming part of how young Indians research products, explore career options and seek answers to personal questions. But as AI tools become more accessible, a key question remains: how much do users trust their answers, and when do they decide to verify the information themselves? A study by Rukam Capital, conducted in collaboration with YouGov, found that 70% of Gen Z respondents were comfortable with AI recommending products and services.