Shopify buys shop.com domain

Shopify has purchased the shop.com domain name in a potentially lucrative deal for US firm Market America. The news: Market America, an e-commerce brokerage company, announced on Tuesday that it had sold the web address to Shopify. The company intends to rebrand its online presence away from shop.com and toward MarketAmerica.com, which is being built on Shopify’s platform.