OpenAI’s new agent is a shot at Meta — but can it compete with free?

A pop-up shop for "dots," a personal assistant agent at OpenAI DevDay 2026. (Photo by Heather Diehl/Getty Images) | Getty Images At OpenAI's annual DevDay conference, the company pulled out all the stops to compete with its rivals - primarily Meta, whose Muse AI agent platform has seen early runaway success. CEO Sam Altman walked onstage to cheers and announced Dots, a "real-deal AI" agent powered by GPT-6 Astra, "inspired by the cool agents that we all watched in movies growing up." Similar to