Engineering Immersive Architecture: Strategic Deployment of Direct-View LED and Projection Mapping

India’s Professional Audio-Visual (ProAV) market is undergoing a structural shift, moving from simple hardware procurement toward outcome-driven visual infrastructure. Driven by the rapid expansion of Global Capability Centers (GCCs), AI research labs, and cultural tourism projects across Tier-II and Tier-III cities, enterprise buyers are prioritizing lifecycle value, total cost of ownership (TCO), and operational uptime over upfront pricing. Today’s deployments increasingly rely on application-