T-Mobile’s latest fee increase proves the Un-Carrier is officially dead

Credit: Edgar Cervantes / Android Authority T-Mobile first introduced its Un-Carrier strategy back in 2013, promising to think differently from the other big players. T-Mobile got to work eliminating traditional contracts and establishing transparent pricing that includes taxes and fees. Beyond that, the Un-Carrier made it easier to switch carriers by paying off early termination fees, and it even introduced a bunch of perks that were completely unheard of in the US phone industry at the time.