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gossip PYMNTS.com September 30, 2026

BMW Wants AI to Drive Efficiency Amid Staffing Reduction

BMW Wants AI to Drive Efficiency Amid Staffing Reduction
AI Summary

BMW is reportedly hoping to use AI to increase efficiency as it plans sweeping job cuts. Artificial intelligence (AI) will be a crucial part of the German carmaker’s plans to reduce costs and speed development, The Wall Street Journal (WSJ) reported Wednesday (Sept. The company told investors AI will allow it to become agile and effective, which will mean the need for fewer management layers and a reorganization of business units.

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