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deep tech Ars Technica September 30, 2026

Google's early attempt to pay websites for AI answers is struggling

Google's early attempt to pay websites for AI answers is struggling
AI Summary

Google's shift to AI-powered search has upended the way the world's largest search engine generates web traffic, rankling large and small publishers alike. In recent months, the company has experimented with paying publishers when their content appears in AI answers, but a new report claims the payouts in this pilot program are miniscule. That has publishers in the program, as well as those watching from the sidelines, feeling skeptical.

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