Flipkart metrics reveal D2C brands scaling nationwide through non-metro demand

Direct-to-consumer brands across India are fundamentally shifting how they grow. Rather than relying solely on their own websites, companies are using marketplace platforms like Flipkart to handle everything from regional distribution to product development. Looking at customer data shared by Flipkart during a round table discussion, it becomes clear that demand for wellness, skincare, and healthy food extends well beyond India’s major metropolitan hubs.