Pay-i rebrands as Ascerta and raises $18M to help enterprises track AI business value

Ascerta co-founders, from left: CTO Doron Holan, CEO David Tepper, and COO Erik Winters. (Ascerta Photos) Bellevue, Wash.-based startup Pay-i is rebranding as Ascerta and raising $18 million in new funding to expand its platform beyond AI cost tracking into measuring overall business ROI. The Series A round was led by Dell Technologies Capital, with participation from Hitachi Ventures, BGV, Wipro Ventures, and existing backers.