AI visibility is becoming a brand management challenge

As consumers increasingly turn to ChatGPT, Gemini, Claude, Perplexity and other AI platforms to discover products and companies, the way brands approach digital visibility is changing. Ambika Sharma, Product Architect at NeuroRank, discusses how generative AI is reshaping search, why strong Google visibility does not necessarily translate into AI visibility, and what enterprises need to do to ensure they are accurately represented when AI becomes part of the customer decision-making process.