Meta’s next big AI bet is enterprise; its biggest hurdle may be trust

Meta is once again repositioning itself to target the enterprise market. This week, the company announced the Meta Enterprise Platform , which it says will evolve its AI stack into products and services that enterprises can deploy into operations, rather than just using them for advertising and social media campaigns. While the company provided few details about the offering, Meta CEO Mark Zuckerberg called the platform “the next major pillar” of its business, saying it will feature a connected