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gossip MacRumors September 29, 2026

Apple Planning to Launch Products Faster and More Often

Apple Planning to Launch Products Faster and More Often
AI Summary

Apple CEO John Ternus is undertaking efforts to restructure the company to accelerate product development and introduce new products more frequently, according to Bloomberg 's Mark Gurman . Ternus apparently wants Apple to "broaden its range of devices and create a leaner organization with a greater focus on engineering." One proposal under consideration is to rely less on Apple's traditional spring and fall product release cycles, and introduce new devices more quickly and throughout the year.

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