Ex-Soulfull MD Prashant Parameswaran Launches Arovia To Build Regional Food Brands Portfolio

Ex-Soulfull managing director and cofounder Prashant Parameswaran has launched Arovia Consumer, a new ecommerce rollup venture that intends to acquire controlling stakes in established regional packaged-food businesses. The new venture has secured a ₹100 Cr capital commitment from Fireside Ventures, with the investment to be drawn down as Arovia closes acquisitions. The startup is initially targeting to acquire majority stakes in two to four regional packaged businesses and subsequently working