Adani Family Office backs Nudge as startup pivots to rewards-led commerce

The Adani Family Office has backed Nudge, formerly known as BeBetta, in its shift towards rewards-led commerce and consumer intelligence. The investor has backed the company across two consecutive rounds. Jhaveri Credits and Capital Limited, a listed Indian company with interests including securities and investments, has also backed the business, alongside other family offices, alternative investment funds and private investors from India and Dubai.