HMRC bets up to £2.4B on Salesforce for taxpayer CRM overhaul

Salesforce has won a contract worth up to £2.4 billion including VAT to provide the UK tax collector with CRM software and related services for at least ten years. HM Revenue & Customs (HMRC) selected Salesforce to supply a software-as-a-service CRM platform and related capabilities including customer and case management, marketing campaigns, messaging, reporting, analytics, and AI. Additional functions, including identity verification, fraud detection, and data integration, may be supplied by t