GCCs in India are moving from service delivery to product building; developers need to follow

For years, global capability centres, or GCCs, the India-based arms of multinational companies that handle everything from engineering to finance to customer support, were seen mainly as cost centers, extensions of a parent company built to deliver technology, not shape it. That framing no longer holds, said Kewyn George, an AI and GCC leader, speaking at DevSparks Chennai 2026 about how India's GCCs are becoming hubs for products, platforms, and innovation, not just delivery.