Sky Italia Expands Telecom Strategy with MVNO Push as TV, Broadband and Mobile Converge

Sky Italia is deepening its push into telecommunications by taking greater control of its mobile business, positioning broadband and mobile connectivity as strategic tools to strengthen customer loyalty and complement its core pay-TV operation. Sky Italia telecom strategy 2026 The company, which launched Sky Wifi fixed broadband in 2020 and entered retail mobile in 2024, has now shifted to mobile virtual network operator (MVNO) status. Under the new model, Sky will directly manage its mobile pro