KPMG Study: OPay, WhatsApp Lead Nigeria Smartphone Apps

The findings are contained in the 2025 Nigeria Smartphone Study launched in Lagos by KPMG West Africa in partnership with Orange Group. The study surveyed 13,251 people across 12 major Nigerian cities to examine smartphone ownership, device preferences and the applications Nigerians use most. The research shows that Android remains dominant, accounting for 88% of smartphones among respondents, while Tecno leads smartphone brands with a 30% presence.