CPG Brands Rank Checkout as Top Promotions Priority, but Budgets Lag

Consumer packaged goods (CPG) brands have identified a checkout capability they want. The spending to build it has yet to follow. Fifty two percent of CPG brands and manufacturers say an embedded, automatic smart tool at checkout would most improve their promotional capabilities, according to a new PYMNTS Intelligence report, “ The Smart Checkout Opportunity: Why Brands are Ready to Fund a Smarter Checkout Ecosystem ,” produced in collaboration with FIS .