Amaani raises $5M in Series A

Amaani, the Dubai-based beauty and wellness startup, has raised $5 million in a Series A round of funding led by BECO Capital, with participation from Homegrown Ventures and Peak XV’s Surge. Amaani said it will use this capital to expand its beauty brand AIZA across the Gulf Cooperation Council (GCC) region starting with Saudi Arabia followed by Kuwait and Qatar. The funding will also be used towards product development, talent and technology infrastructure.