How Pine Labs Shifted Gears: From PoS Devices To An AI-Powered Fintech Stack

In 1998, the newly incorporated Pine Labs was helping petrol pumps accept payments and manage loyalty programmes. Nearly three decades later, Pine Labs is a listed company that has expanded well beyond payments into online checkout, consumer financing, gift cards, card issuing and banking infrastructure By Q1 FY27, the fintech was serving 11.5 Lakh+ merchants , alongside brands and financial institutions, across India, Southeast Asia and the Middle East. A string of acquisitions helped Pine Labs