The most valuable thing AI can do for media isn’t save time

Over the past three years, almost all of the discussion on the use of AI in media has been about efficiency: how much time AI can save you when it helps with story ideas, research, production, headlines, social copy, and even, to some extent, writing. All of those use cases are about doing basically the same thing, only faster. No shame in any of it—efficiency is a worthy goal, and artificial intelligence can help immensely in advancing it.