Shure launches IntelliMix Bar Pro

Shure has introduced the IntelliMix Bar Pro to the UAE and Gulf region, showcasing the solution at “Read the Room: Experience Intelligent Collaboration”. The launch comes as AI adoption continues to accelerate across the region. According to Microsoft’s 2026 Global AI Diffusion Report, the UAE leads global AI diffusion at 70.1% of the working-age population, while PwC’s 29th Global CEO Survey found that 70% of Middle East business leaders have a clearly defined roadmap for AI initiatives.