Startup Spotlight: Marketing vets launch Kompeld to measure if a company’s story is actually working

Kompeld founders Ryan Morel, left, and Adam Kapel, right, believe many go-to-market problems are actually messaging problems. After working together for years — including at Seattle logistics startup Flexe — Adam Kapel and Ryan Morel reunited this spring to launch Kompeld, a Bainbridge Island startup focused on helping companies build better narratives. Kompeld has developed a system for measuring how well companies explain what they do and why customers should care.