Amazon Launches AI Agent for Sellers

Amazon is expanding the role of artificial intelligence in its marketplace with a new version of Seller Assistant that can continuously monitor a seller’s business, recommend changes and, with permission, carry out routine tasks without waiting for a prompt. The company introduced the new agentic AI capabilities on September 23, adding automated workflows to Seller Assistant alongside a new plugin that connects Amazon seller data with external AI tools including Amazon Quick and Anthropic’s Clau