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pulse TelecomLead September 24, 2026

India Smartphone Market 2027: Why Chinese OEMs Need Better Growth, Not Just More Volume

AI Summary

India is set to become even more strategically important for Chinese smartphone makers in 2027, but the opportunity will look very different from the volume-driven expansion that shaped the market over the past decade. Chinese smartphone share in India Xiaomi, vivo, OPPO, realme and OnePlus face rising component costs, longer smartphone replacement cycles, weaker entry-level demand and growing competition from Samsung and Apple. As a result, success in India will increasingly depend on higher av

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