Google Cloud pushes Gemini deeper into India’s businesses

Google Cloud is expanding its push into agentic AI in India through partnerships that demonstrate how AI is moving from assistance to action. At its first ‘Let’s Talk AI’ media tour stop in Bengaluru on Thursday, the company highlighted collaborations with boAt, Cropin and Pine Labs across consumer hardware, agriculture and commerce. Together, they showed Google Cloud’s strategy of pairing its Gemini AI models with sector-specific data, devices, software and payment infrastructure.