IRDAI wants insurers to stop hiding prices behind personal data walls; calls it a dark pattern

Download the Insurance Regulatory and Development Authority’s (IRDAI) consultation paper here. IRDAI has proposed prohibiting dark patterns on insurance websites and platforms , including practices that require consumers to submit personal information before they can access basic product and pricing details. The proposal forms part of a broader push to make insurance purchases more transparent and less dependent on intermediary-led sales.