Stitch Fix AI Try-Ons Drive Surge in Shopper Spend

Online personal styling service Stitch Fix is seeing a “significant lift” in spending from clients who engage with its tool that lets them see artificial intelligence-generated images of themselves wearing the outfits they’re considering, Stitch Fix CEO Matt Baer said during a Wednesday (Sept. Stitch Fix announced in June that it expanded its AI style visualization platform, Stitch Fix Vision, which was launched in October, to enable clients to generate personalized imagery o