Amazon’s Seller AI Graduates From Chatbot to Operating System

Amazon ’s next artificial intelligence push for merchants is less about giving sellers better answers than reducing how often they need to ask questions at all. Mary Beth Westmoreland , vice president, Worldwide Selling Partner Experience, at Amazon, told PYMNTS in an exclusive conversation Wednesday (Sept. 23) that the company is expanding its Seller Assistant from a conversational tool into something closer to an operating layer for third-party merchants.