Meet Nuvr, the bootstrapped startup managing Rs 1,200 Cr of ecommerce sales for brands

In 2023, Pulkit Chhabra was pitching an ecommerce analytics product to a consumer brand founder when the conversation took an unexpected turn. If Nuvr’s software could identify what was going wrong, the founder asked, why didn’t Chhabra’s team simply run the business? Chhabra did not have a good answer.