Elevate transforms into Nrth Festival in opening-night rebrand

Attendees who walked into the opening night of the ninth-annual Elevate Festival on Tuesday evening had no idea they would exit an entirely different event. Nrth CEO and co-founder Lisa Zarzeczny unveiled Elevate’s new name and branding at the festival’s kickoff in downtown Toronto on Tuesday evening. She told BetaKit that the event would be fully re-branded to Nrth by Wednesday morning, the festival’s first full day of programming.