Amazon’s fight with Meta: Who owns the customer relationship when an agent does the buying?

Amazon and Meta are at odds over AI agents that shop on customers’ behalf. (GeekWire Illustration / GPT 5.6 Sol) Amazon blocked Meta’s Muse AI agent from its store Sunday night, and leaders across the tech industry have spent the past two days debating the bigger questions raised by the move. Among them: whether the big platforms will agree on rules for agents crossing into each other’s territory, how money will change hands when they do, and how many people will actually want AI agents doing th