Jet2 signs multi-year deal with Adobe to personalise holidays with agentic AI

Jet2, the UK’s largest tour operator and, by its own count, its third-largest airline, has signed a multi-year partnership with Adobe to personalize holiday offers, recommendations, and support for its 10 million myJet2 customers using agentic AI. Jet2 will run Adobe CX Enterprise, the agentic platform Adobe introduced in April, with its CX Enterprise Coworker tool […] This story continues at The Next Web