What Happens When Celebrity Styling Becomes Accessible to Everyone?

A few months ago, I wrote about ASOS launching its Stylist inside ChatGPT, an AI-powered shopping experience designed to help customers find outfits through conversation rather than endless scrolling. At the time, one of the questions that stayed with me was whether an algorithm could ever really replace the instinct of a human stylist. After all, finding clothes is one thing, but understanding personality, confidence, proportion and how someone actually wants to feel in those clothes is another