Instacart Gives Merchants and Brands New Views of Store Shelves

Instacart has unveiled software designed to let grocers and brands digitally view store shelves in real time. The new solutions, announced Monday (Sept. 21), will “map the entire store down to individual products on shelves,” letting grocers and consumer packaged goods (CPG) brands virtually comb through aisles, understand what’s taking place and act in real time.