Small Businesses That Track Customer Sources Report Stronger Growth

For small businesses, knowing where a customer came from appears to be nearly as valuable as winning the customer in the first place. That’s the clearest takeaway from “ The SMB Growth Gap: What Leaders Track That Others Miss ,” an installment of the SMB Growth Monitor from PYMNTS Intelligence. small and medium-sized businesses (SMBs) found that firms with formal customer acquisition tracking were more than twice as likely to report revenue growth as those with no tracking