Loss Predictions Shaped DraftKings’ Betting Promotions

DraftKings built a machine-learning model in 2023 using customer betting records to identify which gamblers were more likely to respond to promotions by betting – and losing – more, according to a New York Times investigation published Sept. The reporting draws on internal documents and interviews with dozens of former DraftKings employees, several of whom said they worried the company’s targeting efforts were harming problem gamblers. How the Scoring Model Worked At the time DraftKings buil