DraftKings Bets on Exchange-Style Expansion As Sportsbook Sector Matures

Customer acquisition at scale is no longer the name of the online sports betting game. According to executives on DraftKings ’ Friday (May 8) first-quarter 2026 earnings call , competition is increasingly centered on infrastructure, data science and product integration. CEO Jason Robins framed “sports predictions” as the company’s next strategic frontier, describing the category as a massive adjacent opportunity capable of reshaping how consumers engage with live sports.